dj5rivers
Co-Founder - Pineapple Express Media (PEMedia) and Auxtale Gravy Music Group (ATGMG)
dj5rivers, also known as Nivie Singh, is a non-binary, queerdo settler displaced from the land of five rivers (5aab). They are an entrepreneur, film producer, DJ, community builder, and spoken word poet based in Tkaronto. dj5rivers is the co-founder of Aux Tale Gravy Music Group (ATG), a Toronto-based record label dedicated to shifting culture and amplifying world music through cross-cultural collaboration and entrepreneurial innovation. At ATG, they oversee the production and marketing of impactful works that transform traditional sounds like dhol and dancehall percussion into forward-thinking music that celebrates cultural storytelling. dj5rivers also contributes to Pineapple Express Media (PEMedia), where they focus on rights management, music publishing, and frameworks promoting artist autonomy. Their work in both roles highlights a commitment to amplifying music while preserving its cultural integrity. With over 10 years of experience, dj5rivers has worked with major and independent labels across Canada. Their roles have included A&R for The Certified Bad Guys at Nycesound Production Inc., Label Manager for Ishkōdé Records with Universal Music Canada, Marketing Manager at Leaf Music Inc., and Operations Director for CKDU 88.1FM. They have developed an intimate understanding of music distribution, digital marketing, and artist development, working with both emerging and established artists. DJ5rivers' dedication extends beyond the music industry into community-building and advocacy. They have served on the boards of organizations like Thunder Pride, Halifax Pride, Obey Convention (now Everyseeker), StART Festival, and Nocturne Halifax while collaborating with groups like Youth Art Connection and Unity Charity. Their work is deeply rooted in anti-capitalist, anti-racist frameworks, reimagining governance models and redistributing resources to support marginalized and historically oppressed groups. Their creative ventures include producing and directing the docuseries Issa Scotian Ting’ with Pineapple Express Media (currently in post-production). dj5rivers’ vision is to bridge communities, abilities, and skill sets, empowering others through storytelling, artistry, and activism.
"Whatchu know about me? Nitty Gritty Nivie, 5rivers in my blood but Tarono's in my psyche"
PRESS
SAMALAINGIK
(homosexual)
Documentary highlighting Nivie Singh's experience as Pride Central Coordinator for the Lakehead University Student Union. Filmed by En Tze April 2016 Thunder Bay, Ontariodj5rivers is a DJ and spoken word poet who has performed on stages across Turtle Island, showcasing at festivals such as OBEY Festival, Halifax Pride, Jwani4Eva Toronto, Lulaworld Festival, Panjabi Folk Dub Sessions & All The Flowers Open Mic. Opening for large acts like Ciel, Bambii and Sikh Knowledge, most recently joining him at his monthly Panjabi Folk Dub Sessions. dj5rivers style blends traditional Hip Hop, old school Reggae & Panjabi folk sounds, meshing political undertones with underground sound. They pull inspiration from M.I.A, Lee Scratch Perry, Bjork and Panjabi MC. They are currently working on a poetry album to be released in Q4 2025.
dj5rivers aka Nivie Singh is a multi-media digital artist and poet, whose work is a narration of their experience as a politically charged, displaced Panjabi Queerdo. They explore the effects of war, capitalism, the patriarchy and our collective participation in oppressive colonial structures as the South Asian diaspora. 
'Dhami'
'Not All Branches Are Olive'
'Siri, Play Brown Munde by AP Dhillion'
'Believe in your flyness. Conquer your shyness'
'West Finch'
'Co-opting Wokeness'
'Brampton'
'Blast From The Past'
'Bitch's Rain'
'LGHDTV'